Can you count how many ESPN outlets there are? It’s difficult, needless to say, there are a lot.
Apparently, ESPN is going all in and the Euros will be a trial run.
“Every ESPN and ESPN2 match will feature 15-minute pregame, halftime and a post-game show. The opening match will feature a 30-minute pre-game program, while the quarterfinal through final matches will each include 45 minutes of pre-game content. A live, 30-minute UEFA EURO 2012 Report show will air in-between matches from June 8-15.”
American TV networks have finally come to the conclusion that soccer can be a big deal. It’s appropriate that ESPN give so much coverage. ESPN Soccernet is one of the top soccer websites in the world.
There are other digital platforms as well, ESPN3 & ESPN Mobile TV, to name a couple.
It will be interesting to see how the TV ratings for the Euros will compare to the World Cup and the EPL for this network in America. The Euros will also be covered in every country ESPN is available and in the country’s native language.
Is ESPN saturating the American market?