Here’s the description of the video:

“Clin d’œil à l’histoire de la ville et du club, le nouveau maillot de l’OL 2012/2013 vous réserve une première mondiale!”

What …. you don’t speak French?

Ok, Olympique Lyonnais (Lyon) has a new third jersey from adidas, and the primary design can be seen in 3D.  That’s right, as in you can only see the 3D effect if you are wearing a pair of 3D glasses.

So the next time you sit down to watch Avatar in 3D, make sure you’re wearing your Lyon alternate jersey.

I wonder if when you buy the jersey, whether you also get a free pair of glasses wrapped in plastic?  This will be the only way you can truly experience the $80 you just blew.  If the glasses aren’t included, can you really say adidas has thought of everything.  hmmm?

I can’t wait to see the fans in the crowd dawning their glasses, smoking their American cigarettes and contemplating objective reality as they watch their 3D footballers appear to be right in front of them.

Lyon players wearing the official adidas 3D glasses

Those hipsters have it all figured out!